CRADLE TO CRADLE

Denkschule_rund

RETHINK

THE C2C SCHOOL OF THOUGHT

In order to solve the problems of our time in the long term, we have to rethink our actions. Today, we are wasting finite resources and destroying our livelihood. By renouncing, we act less badly – but still far from truly right. We can only solve climate and resource problems in the long term by setting positive goals. By consistently integrating our actions into biological cycles and generating technological cycles, we create real added value: ecologically, economically and socially.

Denkschule_rund
Designkonzept_rund

REDESIGN

THE C2C DESIGN CONCEPT

Rethinking is followed by redesigning: The Cradle to Cradle design concept is the guide for innovative and sustainable C2C products and business models. Materials that are healthy for people and the environment circulate in biological and technical cycles. In production, we use only renewable energy, maintain or improve the quality of water and soil, and have fair and decent working conditions.

LEXIKON

Was sind Verbrauchsgüter? Und was meinen wir, wenn wir von einem positiven Fußabdruck sprechen?

Eine Cradle to Cradle-Wirtschaft funktioniert ganz anders als unser heutiges lineares System. Große Herausforderungen brauchen eben große Lösungen. Die sind allerdings oft komplex und manchmal auch kompliziert. Deshalb gibt es unser Lexikon mit den wichtigsten Begriffen aus der C2C-Welt.