CRADLE TO CRADLE
RETHINK
THE C2C SCHOOL OF THOUGHT
In order to solve the problems of our time in the long term, we need to rethink. Today, we humans are wasting finite resources and destroying the basis of our existence. By doing without, we may act less badly – but we are far from doing well. We can only solve climate and resource problems in the long term by setting positive goals. By consistently integrating our actions into biological cycles and creating technological cycles, we can achieve real added value: ecologically, economically and socially.
REDESIGN
THE C2C DESIGN CONCEPT
Rethinking is followed by redesigning: The Cradle to Cradle design concept is the guide for innovative and sustainable C2C products and business models. Materials that are healthy for people and the environment circulate in biological and technical cycles. In production, we use only renewable energy, maintain or improve the quality of water and soil and have fair and humane working conditions.
REDIRECT
Creating a C2C framework
The necessary transformation, which begins with rethinking and redesigning, must be supported and accelerated by reliable and target-oriented framework conditions. This political and economic framework must provide incentives that promote climate- and resource-positive action and make linear thinking and action unprofitable.
Explanatory video: What is Cradle to Cradle?
LEXIKON
What are consumer goods? And what do we mean when we talk about a positive footprint?
A cradle-to-cradle economy works very differently from our current linear system. Big challenges need big solutions. However, these are often complex and sometimes complicated. That’s why we have created our lexicon with the most important terms from the C2C world.
C2C explained using examples
What does Cradle to Cradle look like in practice? Where are there still challenges? We demonstrate this using numerous examples from various sectors such as agriculture, energy and textiles.
